Chapter 1: The Power of Writing a Book

In today's competitive landscape, expanding your professional network is crucial. One effective method is reaching out to influential individuals outside your current connections. Create a list of high-profile figures you'd like to approach and craft a persuasive pitch to share your book with them. I once had the opportunity to connect with Dr. Nathan Myhrvold, the former CTO of Microsoft and co-author of the Modernist Cuisine series, for a potential book review, although legal constraints ultimately prevented it. Such unexpected possibilities highlight the importance of taking that initial step.

As part of our exploration of "How Writing a Book Can Enhance Your Business or Brand," I had the privilege of speaking with Dr. Bryan Quoc Le.

Dr. Le is a renowned food scientist, industry consultant, and the author of "150 Food Science Questions Answered." His extensive experience includes collaborations with various food brands, such as XCJ, Tutta Bella, Plant Perks, TurtleTree, and ZoomEssence, as well as features in notable publications like Salon and Inverse. Remarkably, he once embarked on a 2,000-mile journey on foot from California to Louisiana. Discover more about his work at www.bryanquocle.com.

Before we delve deeper into our discussion, let's learn a bit more about your background. What inspired you to become an expert in your field?

In 2012, I found myself at a crossroads in my career. To gain clarity, I decided to walk across the United States—a journey of 2,000 miles over six months. I often slept outdoors or under bridges, while spending a considerable amount of time in grocery stores to escape the heat and find nourishment.

During my travels, I was struck by the limited food choices available. Eating too many processed items left me fatigued on days I had to walk long distances. This experience fueled my frustration and led me to commit to improving the range and quality of food products in stores.

Chapter 2: Insights from "150 Food Science Questions Answered"

The first video titled "How to Use Your Book to Grow Your Brand and Author Platform" delves into practical strategies for leveraging your book to enhance your visibility and influence in your field.

As we explore your book, could you share a key passage or story that embodies its main theme?

My book addresses 150 prevalent questions about food and its science, divided into seven chapters covering various topics. One of my favorite sections deals with garlic and onion flavors, which was also the focus of my PhD research.

Here's an excerpt:

"Q: Why Does Cutting Onions Make You Cry?

The Science: Onions have evolved unique defenses against animals. When you cut one, it releases enzymes that trigger a chemical reaction, leading to the lachrymatory factor—responsible for the tears."

What personal traits do you believe were vital to your success as an author?

1. Persistence: Juggling my book writing with my PhD dissertation during the pandemic was challenging. I often felt overwhelmed but reminded myself of my long-term goals, which kept me motivated.
2. Creativity: With limited time, I wrote most of my book in just two months, seizing every opportunity to put words on the page, even on my phone. This taught me that hard deadlines can inspire innovative solutions.
3. Passion: My love for food science fueled my writing and engagement. I focused on what energizes me, which made the process enjoyable and less like a chore.

The second video titled "How To Write, Plan And Publish A Best Selling Book - Brian Tracy Free Training" provides valuable guidance for aspiring authors on the writing and publishing journey.

Can you describe how your book has contributed to your business growth?

Before my book was published, a startup reached out for assistance with their branding and content, leading to my first consulting opportunity. After the book's release, I used it as a credential in outreach, showcasing my expertise and attracting additional clients.

If a friend expressed hesitation about writing a book, what advice would you offer regarding its potential value?

Writing a book transformed my career trajectory. Despite my specialized knowledge, it was difficult to stand out in a crowded field. However, the publication of my book has elevated my profile, allowing me to establish a remote consulting business with minimal marketing costs.

In hindsight, what do you wish you had known about book promotion before you began?

Promoting a book can be daunting. I learned the importance of securing commitments from potential reviewers and not solely relying on your network. For instance, I encountered legal issues that prevented a high-profile author from reviewing my book, which was a missed opportunity.

What promotional strategies would you recommend to authors?

Building a network is crucial. Connect with fellow authors and influencers who share your niche. I found success by trading promotions and sharing expert quotes, which helped me reach new audiences. Cold-calling potential reviewers can also yield unexpected results.

In closing, is there a prominent individual you would love to connect with for insights?

I would love to have a conversation with Dr. Nathan Myhrvold, a visionary in technology and food science, to discuss the future of food innovation.

How can our audience stay updated on your work?

Readers can explore my insights and projects at www.bryanquocle.com. Thank you for your time and valuable insights!