Unlocking the Secrets to Crafting Engaging Stories
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Chapter 1: Overview of the Pub Crawl Experience
On March 19–20, Medium hosted its inaugural Pub Crawl, an interactive online event where writers had the opportunity to engage with editors from their favorite publications. Conducted over Zoom, this event was truly remarkable and left a lasting impression on me.
Day 1 — A Strong Start with Tony Stubblebine's Keynote
The event commenced with an engaging speech from Medium's CEO, Tony Stubblebine. He spoke to the writers and editors present, emphasizing the vital role publications play within Medium. This may seem familiar to seasoned users, but for newcomers, it was essential information.
Stubblebine detailed how the Boost program revitalizes Medium's content by promoting human-centric stories. This concept will be revisited throughout this piece. He stated, "Authentic narratives enhance people’s comprehension of the world." Medium is committed to prioritizing human-authored content, leaving AI contributions behind.
A pivotal insight emerged: publications serve as a bridge for writers to connect with their ideal audiences. Previously, I believed that writing for larger publications would yield more readers, but I realized this was a miscalculation. Smaller publications with niche audiences can provide similar exposure while ensuring that the readers are genuinely interested in your work.
This revelation was significant, and I made sure to remember it. However, it's important to note that only 110 publications qualify for boosting their writers' stories. The process is straightforward:
Your stories → Expert nominators → Medium curators → AI matchmaking
In simpler terms, for your stories to be boosted, they must first receive nominations and approval before the algorithm promotes them to new readers.
The editor panel discussion was somewhat lackluster, but a key takeaway emerged: community is paramount. The editors elaborated on the Boost program, stating that writers could expect an additional 500 views over two weeks—guaranteed.
Despite minor technical difficulties, I remained captivated by the experience.
Section 1.1: Insights from Age of Empathy
At the Age of Empathy booth, I learned about the significance of personality in storytelling. This publication focuses on personal essays, encouraging writers to share their unique life lessons. I engaged in a conversation with Sally Prag and Suzanne Pisano, which made me initially anxious.
What should I ask them? Can I write personal narratives? These thoughts raced through my mind as I joined the call.
According to Age of Empathy, effective writing is characterized by:
- Introspective and thought-provoking personal essays—stream-of-consciousness is not their goal.
- Layered storytelling—each narrative should possess multiple dimensions, allowing simplicity to shine through.
- Clarity—there's no need to complicate your writing unnecessarily.
Sally referenced a piece by Gentry Bronson, "The Rescue and Flight of Dr. Theussical," noting how it evoked strong emotions about befriending a lost bird.
After reading Gentry's piece, I was impressed. It has a clear structure with a poignant ending:
"Our home is where fur, feathers, and skin became a family for a brief time. It was just for a few weeks. A flash in all our lives. And when Dr. Theussical took flight, we all shared the same sky."
This story’s success stemmed from its personal touch, reflection, and a fulfilling conclusion.
Section 1.2: A Surprise Encounter with Tony Stubblebine
Mid-discussion, Tony Stubblebine joined our call unexpectedly. His presence added an element of surprise that left me momentarily speechless. He remained a silent observer until addressed, and I struggled to contain my excitement at being in a virtual meeting with him.
Our brief exchange showcased the collaborative spirit of the event as he shared updates with the Age of Empathy editors before exiting, leaving me feeling starstruck.
Day 2: Reflections and New Connections
Day two was more chaotic, but I was eager to engage with Zulie Rane and Sinem Günel from the Better Marketing publication. Unfortunately, I overslept and missed their session but quickly reached out in the chat, which led to a valuable exchange of ideas.
Zulie emphasized the importance of being transparent about your expertise while thoughtfully engaging with marketing concepts. This advice applies across various niches for emerging writers.
My final stop was with Reece Beckett from Counter Arts, who discussed the intersection of media reviews and personal essays. He highlighted the importance of intertwining personal reflections with critiques to create compelling narratives.
Conclusions: Embracing Personal Narratives
Reflecting on my experiences, I realized that effective storytelling involves crafting narratives with a beginning, middle, and end—something often lacking in listicles. My prior belief that articles should strictly provide actionable insights has evolved. The true differentiator in writing lies in establishing a human connection through personal storytelling.
As I continue to write, I recognize the importance of introspection and reflection within my pieces. The Pub Crawl affirmed that personal stories lead to better writing.
My recent boosted stories serve as a testament to this approach, as they resonate with readers on a deeper level.
In his last lecture, Randy Pausch emphasizes the importance of pursuing your dreams and sharing meaningful stories. This aligns perfectly with my journey as a writer and the insights gained from the Pub Crawl.
Here are the articles suggested by the editors for further reading. They will support your learning as you experiment with your writing style:
From Age of Empathy: [link]
From Better Marketing: [link]
From Counter Arts: [link]
Additionally, here are my boosted stories for your analysis:
- [Game Jam Story Link]
- [Biophilic Design Story Link]
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