# Apple's Epic Missteps: 5 Notable Failures in Innovation
Written on
Chapter 1: Introduction to Apple's Fails
For years, Apple has been synonymous with cutting-edge design and innovation. They don't just meet our expectations; they often introduce us to desires we didn't even know we had. However, there are instances where their offerings have missed the target entirely.
In this exploration, we delve into five notable times when Apple launched products that generated more ridicule than acclaim.
Section 1.1: The Apple III - A Misguided Ambition
The Apple III debuted in 1980, touted as an advanced successor to the wildly successful Apple II. Instead of propelling the company forward, this model led to financial turmoil.
Forget the outdated aesthetics or the fact that it wasn't designed by Steve Wozniak; the real issue stemmed from Steve Jobs' unrealistic demands. He insisted on compact dimensions for the components, along with a ban on noisy fans. This resulted in overheating motherboards that caused chips to dislodge.
Section 1.2: The Lisa - Ahead of Its Time
In 1983, Jobs famously pressured his team to implement multitasking or face termination, coincidentally naming the product after his daughter, although he denied this at the time.
The Lisa was intended as a corporate successor to the Apple II, but its staggering price of $10,000 (equivalent to roughly $30,000 today) alienated potential buyers. The product sold only 1,000 units, highlighting a significant disconnect between Appleās vision and market realities.
Section 1.3: The Apple Newton - An Overambitious Concept
More than three decades ago, Apple envisioned a revolutionary tablet, dubbed "the smartest piece of paper you ever wrote on." Despite the lack of existing technology, they pushed their engineers to the limit to bring this dream to life.
Unfortunately, the handwriting recognition feature was a major letdown, marking yet another misstep in Apple's history.
Section 1.4: The Apple Pippin - A Gaming Flop
Apple's relationship with gaming has always been peculiar. The Apple II was a gaming powerhouse, but the Pippin, a console built on a poorly received Macintosh model, was a significant failure.
Collaborating with Bandai, Apple assumed that merely repackaging a computer into a console would attract gamers. They neglected to realize that successful gaming consoles typically have a robust library of titles and cutting-edge technology. Priced at $650, compared to the Nintendo 64's $150, the Pippin was discontinued within a year of its launch.
Section 1.5: The Apple Maps Fiasco - A Directional Disaster
With the release of the iPhone 5, Apple made waves by changing the dock connector to Lightning, which frustrated many long-time users. However, the real controversy arose from the Apple Maps app, which was intended as a competitor to Google Maps.
The app suffered from numerous flaws, including incorrect directions and inadequate public transport information, leading to widespread criticism.
Conclusion: A Legacy of Innovation with Notable Pitfalls
Apple has a storied history of groundbreaking innovations, but not all of their endeavors have been successful. As we await the much-anticipated Apple Car, we can only hope it doesn't share the same fate as these notable failures.
About The Author
The Secret Developer, a professional software developer, shares insights on technology and programming on Twitter @TheSDeveloper and Medium.com.
In this video, Mark Ellis reviews five of Apple's biggest mistakes, exploring the missteps and miscalculations that led to these product failures.
This video highlights the top 30 failures from Apple, showcasing the company's struggles in various product launches and their impact on the brand.